About
Indie
Beauty
Collective
Discover the movement redefining Canadian beauty through world-class innovation, sustainability, and ethical practices
The Story
It started with a group chat. A space where Canadian indie beauty founders—leaders in skincare, haircare, body care, wellness, sun care, and cosmetics—came together for support, camaraderie, and the shared experience of building something from the ground up. Before tariffs and trade discussions dominated headlines, these founders were already connected, driven by a deep commitment to crafting world-class beauty products in Canada.
Then, the conversation shifted. As tariff threats began to ripple through the industry, the group recognized an opportunity—not just to advocate for their own brands, but to rally around something bigger. The Buy Canadian movement was gaining momentum, and they knew that consumer action could make a real impact. What began as a media pitch quickly snowballed into something much greater: a consumer-centric directory designed to make discovering and supporting Canadian beauty brands easier than ever.
The response was overwhelming. A wave of indie beauty brands across the country reached out, eager to be part of the movement. The collective grew beyond its original circle, reflecting the depth of talent and innovation within Canada’s beauty space. The mission remained clear: to provide Canadians with an easy way to find and support exceptional homegrown brands.
Why Shop Canadian?
In a time of shifting global dynamics and increasing economic uncertainty, the value of supporting local businesses has never been more evident. The Shop Canadian - Indie Beauty Collective brings together Canadian brands that embody the best of what our country has to offer: innovation, sustainability, and a commitment to ethical beauty practices.
We are a unified voice advocating for world-class Made in Canada products, showcasing the creativity and resilience of our nation’s entrepreneurs.
From waterless concentrates to ethically sourced natural ingredients and environmentally conscious packaging, we are the brands setting new standards in indie beauty while championing the economic and social benefits of buying local.
Discover & Support Canadian Indie Brands
We invite you to explore the stories, products, and people driving this movement forward. By choosing to shop Canadian, you’re not just purchasing a product—you’re supporting a thriving industry that prioritizes quality, sustainability, and ethical business practices.
Join the Movement
We believe that beauty is more than skin deep—it’s a reflection of values. Whether you’re a consumer looking to support local brands or a Canadian indie beauty company wanting to be featured, we welcome you to be part of this growing community.
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